Sounds Like Love

The music producers Sitara (singer-songwriter) and Henning Schmitz (sound and mixing engineer) assigned me to come up with the branding for their new label electromantica.

Since the name says a lot already and consists of numerous letters, I focussed on developing a recognisable type logo instead of adding any visual symbol.

Considering the human yet technologically advanced nature of their sounds, I searched for a playful but solid font. Begum by the Indian Type Foundry seemed like the perfect match – feminine beauty and kindness meets masculine boldness and clarity.

I was happy to see that Sitara and Henning were able use the dynamic framework of type, colours and imagery instantly to develop their applications and communication themselves.

And videographer Loreto Quijada did a great job animating the logo.