E-Bike Brand Challenge

Quite some time ago m-way (retailer for e-bikes) asked me to come up with brand suggestions for potential in-house products. Eventually they’ve never launched any.

My favourite brand idea was vlo-e … basically it stands for „flowing electrically“. My inspiration was the similarity between the words „velo“ and „love“.

General Motors is launching a new E-Bike and started a open brand name challenge. I thought why not giving it a second shot. Let’s see what happens.

I just find it very sad when good ideas never get to see daylight 😉