Independent Designer & Cultural Activist
My talented friends Vathsalan Rajan and Reena Pathrose came up with an Indian dance theatre including 31 dancers. I was more than happy to help them organising and promoting this great project. „Desolate darkness has spread all over the kingdom of Ayodhya. For years people…
Since 2009, the New Generations – Independent Indian Film Festival Frankfurt brings cinematic highlights from Indian Independent Cinema to Germany. The program features exciting feature films every year, as well as documentaries and short films, including several German premieres. As an official extension of the festival, I’m…
I’m happy that we got a bit more media attention than last year …
mer. Store Frankfurt invited me and my partner in crime Vineetha to present the documentary movie „Brown Angels“ and our little photo exhibition „Schwester Kerala“ tracing the migration story of Indian nurses in Germany. Thank you mer. Store and Indian Goods Co. for being such amazing hosts!!! We had…
The Indo-German Young Leaders Forum is a platform for bilateral exchange of the young and rising generation of India and Germany. I was invited to their annual conference which was held in Berlin. During a session on migration at the Humboldt University me (representing Masala Movement e.V.), Prof.…
In the form of a multi-day exhibition, we (me and the Masala Movement team) present artworks and designs by Indian and India-inspired creatives, who use the Internet as both an instrument and a stage. The second edition of INDERNET takes place as part of the…
I was invited to the Max-Planck-Institute in Dresden to conduct a workshop at a conference organised by IndiAlumni which is a group of people who have taken part in Indo-German academic experiences sponsored by the DAAD. The workshop was about exploring the identity and positioning of IndiaAlumni amongst other…
I guess my baby ain’t a baby anymore. The new Masala Movement platform is finally live! During the past year I’ve been working on rebranding and relaunching my heart project dedicated to intercultural creativity and lifestyle since 2004. In order to strengthen its structure and vision…
My dad always wanted me to be an engineer and I know my mom secretly wishes I would have become a doctor. I told them they can call me whatever they like .. Design Engineer, Dr. Brand or Master of Communication … as long as…
I was very pleased when Kami Mahmoody told me that he is doing his „Meister“ in electrical and medical engineering. I usually get excited when friends are planning to start their own business, especially when they ask me for help regarding the branding. Meister Mahmoody…
No, I’m not planning to become a fashion model 🙂 I just helped out at a shoot for an urban adventure project. The air was crisp, the sunlight amazing and it was fun spending some time with this secret photographer. What I like is the…
A little TV feature about me, my mom and Indian culture in our hometown Cologne. Watch the video in their media centre or below.
Like almost all men in Kerala my uncle wears the Lungi at home. Basically it’s the Indian version of jogging pants. I was always impressed by the colourful and trippy designs. This one seems like a little accident or maybe not. Anyways my uncle loves…
Since 2009, the New Generations – Independent Indian Film Festival Frankfurt brings cinematic highlights from Indian Independent Cinema to Germany. The program features exciting feature films every year, as well as documentaries and short films, including several German premieres. As an official extension of the…
Quite some time ago m-way (retailer for e-bikes) asked me to come up with brand suggestions for potential in-house products. Eventually they’ve never launched any. My favourite brand idea was vlo-e … basically it stands for „flowing electrically“. My inspiration was the similarity between the words „velo“…
AfricaWorks is an impact recruiting and employability agency that want to contribute to a model of sustainable business and link highly qualified African candidates with European companies. My job was to help positioning and designing the brand. Besides the identity I’ve designed the website and several…
Me and Vineetha organised a photo exhibition at the Rautenstrauch-Joest Museum. In the 1960s, the first nurses from the southern Indian state of Kerala came to Germany. They could barely speak the language and had never seen a country other than their homeland. Sister Kerala…
Dolff Pyschny Piper is a consultancy firm based in Zurich that stands for excellence in product lifecycle management (PLM). Actually I was just assigned to optimise their corporate design but eventually I was able to do much more. Since I’ve never heard of PLM before…
After the INDERNET exhibition I was interviewed by Kunal Anand from Kulture Shop. We had a realy nice chat about design, internet and a globalised Indian identity. Read full interview here.
The project INDERNET wants to explore the parallels and above all the interaction between digital and Indian culture. Here, it is important to balance on the increasingly narrow level between inflation and innovation, commercialization and self-fulfillment, technology and spirituality, nationality and identity. As part of the 10th Cologne…
Meine Welt is a magazine supporting the German-Indian dialogue since 1984. Editor-in-chief Rainer Hörig met me at Masala Empire in Cologne to interview me regarding my upcoming exhibition. Read full interview here.
Cultural anthropologist Prof. Dr. Urmila Goel asked me if I could design the visuals for her upcoming workshop. I always enjoy working on projects that are related to my mother’s migration story. In the 1960s and early 1970s there were not sufficient nurses in Germany.…
My friend and long time client Hans-Jörg Dohrmann has started a venture capital management firm. Its focus will be investing in retail innovation. After working together with him on the positioning I came up with a catchy yet relevant brand name and logo. Designing the…
… is the core message I came up with for the repositioning of m-way. For the past five years I have been working as a freelance brand consultant and designer for Switzerland’s largest e-bike retailer. Here a few kind words of the former marketing director…
In the heart of Ehrenfeld, on the lively Neptune Square, the Masala Empire is an authentic piece of India. All the richness of Indian culinary art merges with exotic interior. But by no means does the ambience reflect the well-known clichés of India; the guest…
A pretty big corporate asked me to come up with a brand idea for their sub division focussing on analytics and tackling big data. Data & Goliath was my favourite suggestion. But of course they went for something less exciting 😉
Me and my neighbours love to hang out in front of our Büdchen (small corner shop) at Clever Street. Most people in Cologne have their favourite kiosk. Usually the shop owner becomes a significant part of your everyday life. Besides selling snacks, beer and newspapers,…
It’s always nice to create a branding for authentic people who are offering authentic stuff. I came up with the name „Woosch“. It means sausage in the local dialect Kölsch and at the same time it has a very international and contemporary feel and sound.…
My architect friend Kathrin Seifert who works for Koelnmesse needed me to design an icon for one of their special exhibition areas called Rotes Sofa.
After we had to shut down our Cairo office due to the recession after the revolution I moved back to Europe and my business partner Sagar Ghoting eventually went on to do his Master in Service Design at the Glasgow School of Art. Of course…
During my time at Interbrand in Köln me and four other brand design experts from the London, Zurich, New York and Seoul offices where assigned to come up with a vision for the new website of ABB. ABB is one of the largest engineering companies…
The name of my friend’s restaurant was given and not necessarily easy to read nor to pronounce. On top of that the signage areas on the building’s facade were very narrow. So I decided to focus on the word and letters itself when redesigning the…
I have developed the visual identity for a new nightclub in Köln. The result was not only the title Reineke Fuchs (German fable) in combination with an unmistakable paw print as a logo, but also the following design concept: Twelve months, twelve animals, every year…
Shahira Fahmy Architects (SFA) is an award winning outfit in Cairo that practices design, functionality & sustainability focused urban planning, architecture, interiors and product design. SFA is committed to rethinking the ways in which people interact with spaces, objects and each other. Me and my…
The Dutch Embassy Cairo assigned me and my business partner Sagar Ghoting to design a bi-lingual publication about four Egyptian students who were sent to Holland and the cultural differences they’ve experienced. We came up with a striking cover that defined the bold and playful…
A prototype tracking interface designed for our development partners Silverkey Technologies and their client Bavarian Auto in Cairo.