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No, I’m not planning to become a fashion model ūüôā I just helped out at a shoot for an urban adventure project. The air was crisp, the sunlight amazing and it was fun spending some time with this secret photographer. What I like is the…

Indernet 2019

In the form of a multi-day exhibition, we (me and the Masala Movement team) present artworks and designs by Indian and India-inspired creatives, who use the Internet as both an instrument and a stage. The second edition of INDERNET takes place as part of the…

Intercultural Branding

I was invited to the Max-Planck-Institute in Dresden to conduct a workshop at a conference organised by IndiAlumni which is a group of people who have taken part in Indo-German academic experiences sponsored by the DAAD. The¬†workshop¬†was about exploring the identity and positioning of¬†IndiaAlumni¬†amongst other…

Breaking Barriers

I guess my baby ain’t a baby anymore. The new Masala Movement platform is finally live! During the past year I’ve been working on rebranding and relaunching my heart project dedicated to intercultural creativity and lifestyle since 2004. In order to strengthen its structure and vision…

KurianLab

My dad always wanted me to be an engineer and I know my mom secretly wishes I would have become a doctor. I told them they can call me whatever they like .. Design Engineer, Dr. Brand or Master of Communication … as long as…

Meister Mahmoody

I was very pleased when Kami Mahmoody told me that he is doing his „Meister“ in electrical and medical engineering. I usually get excited when friends are planning to start their own business, especially when they ask me for help regarding the branding. Meister Mahmoody…

High Fashion In Rural India

Like almost all men in Kerala my uncle wears the Lungi at home. Basically it’s the Indian version of jogging pants. I was always impressed by the colourful and trippy designs. This one seems like a little accident or maybe not. Anyways my uncle loves…

Independent Indian Film Night

Since 2009, the New Generations – Independent Indian Film Festival Frankfurt brings cinematic highlights from Indian Independent Cinema to Germany. The program features exciting feature films every year, as well as documentaries and short films, including several German premieres. As an official extension of the…

E-Bike Brand Challenge

Quite some time ago m-way (retailer for e-bikes) asked me to come up with brand suggestions for potential in-house products. Eventually they’ve never launched any. My favourite brand idea was vlo-e … basically it stands for „flowing electrically“. My inspiration was the similarity between the words „velo“…

Shaping Collaboration

AfricaWorks is an impact recruiting and employability agency that want to contribute to a model of sustainable business and¬†link highly qualified African candidates with European companies. My job was to help positioning and designing the brand. Besides the identity I’ve designed the website and several…

Sister Kerala

Me and Vineetha organised a photo exhibition at the Rautenstrauch-Joest Museum. In the 1960s, the first nurses from the southern Indian state of Kerala came to Germany. They could barely speak the language and had never seen a country other than their homeland. Sister Kerala…

Securing Future

Dolff Pyschny Piper is a consultancy firm based in Zurich that stands for excellence in product lifecycle management (PLM). Actually I was just assigned to optimise their corporate design but eventually I was able to do much more. Since I’ve never heard of PLM before…

Indernet 2018

The project INDERNET wants to explore the parallels and above all the interaction between digital and Indian culture. Here, it is important to balance on the increasingly narrow level between inflation and innovation, commercialization and self-fulfillment, technology and spirituality, nationality and identity. As part of the 10th¬†Cologne…

Interviewed By Meine Welt

Meine Welt is a magazine supporting the German-Indian dialogue since 1984. Editor-in-chief Rainer Hörig met me at Masala Empire in Cologne to interview me regarding my upcoming exhibition. Read full interview here.

Between Recruitment And Deportation

Cultural anthropologist Prof. Dr. Urmila Goel asked me if I could design the visuals for her upcoming workshop. I always enjoy working on projects that are related to my mother’s migration story. In the 1960s and early 1970s there were not sufficient nurses in Germany.…

Scaling Retail

My friend and long time client Hans-J√∂rg Dohrmann has started a venture capital management firm. Its focus will be investing in retail innovation. After working together with him on the positioning I came up with a catchy yet relevant brand name and logo. Designing the…

Smart Targeting

A pretty big corporate asked me to come up with a brand idea for their sub division focussing on analytics and tackling big data. Data & Goliath was my favourite suggestion. But of course they went for something less exciting ūüėČ

Be Clever My Friend!

Me and my neighbours love to hang out in front of our B√ľdchen (small corner shop) at Clever Street. Most people in Cologne have their favourite kiosk. Usually the shop owner becomes a significant part of your everyday life. Besides selling snacks, beer and newspapers,…

Kurian Ghoting Reloaded

After we had to shut down our Cairo office due to the recession after the revolution I moved back to Europe and my business partner Sagar Ghoting eventually went on to do his Master in Service Design at the Glasgow School of Art. Of course…

Owning Coffee

The name of my friend’s restaurant was given and not necessarily easy to read nor to pronounce. On top of that the signage areas on the building’s facade were very narrow. So I decided to focus on the word and letters itself when redesigning the…

Breaking Stereotypes

The Dutch Embassy Cairo assigned me and my business partner Sagar Ghoting to design a bi-lingual publication about four Egyptian students who were sent to Holland and the cultural differences they’ve experienced. We came up with a striking cover that defined the bold and playful…